El Dorado Winery Association Tasting: March 20, San Francisco
One of the trends in the wine industry I’m happiest about involves the increasing initiative that wine regions are taking in making themselves visible to the public. Such activities by individual AVAs, or American Viticultural Areas, produce two important results: increased awareness of the individual region, and increased awareness of the difference between regions for consumers. I’m in full support. Public tasting events are one of the chief ways such wine regions are producing this visibility. These events are not only a lot of fun to go to, they are a wonderful education. While visiting the region is the best way to understand the wines, not everyone has the time, the energy, or the means to visit many of California’s wine regions. Even those who do can’t visit more than five or six wineries in a day’s tasting. But at these large tastings, the curious consumer can taste the efforts of twenty, fifty, or a hundred different wineries, and very quickly get a read on a specific region. Which brings me to the little tasting going on in about a week at Postrio Restaurant here in San Francisco. Twenty-four wineries from El …
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Tags: consumer, county, dorado-county, dorado-winery, industry, palate, time, trends, vineyards, viticultural, wineries









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