What I’ve Learned about Chilean Wine

Posted On: December 10, 2009 – 6:19 am

I thought about titling this post with a bit more gravitas — something like “New Trends in the Chilean Wine Industry” — but I didn’t feel like I could pull it off. I spent a week there and talked with a lot of people, but can’t speak with enough authority on the subject to title this post like it is some sort of whitepaper. On the other hand, I learned a lot about what is going on in Chile, where the wine industry is headed, and some of the issues and trends that are currently top-of-mind for Chilean winemakers, winery owners, and industry watchers. Here are some of the themes and ideas that have percolated since I’ve returned to the U.S. Appellation Speculation The Chilean wine industry has seen phenomenal growth and success over the past 20 years or so and continues to grow, especially in the value end of the market. Lots of folks have become very rich planting vineyards, growing grapes, and making decent quality wine. As a result, there is a lot of continued expansion of the industry — small players getting bigger, large players getting larger, and lots of new people entering the industry. This has led to people snapping up large tracts of land, especially in the more recently…

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